From Call Transcripts to CRM Gold: AI-Powered Post-Call Intelligence

Call transcripts are full of business intelligence that never makes it to your Customer Relationship Management (CRM) software. Customer sentiment, promised follow-ups, escalation signals – all lost in walls of conversational text. We’ve all seen it happen. Agent frantically scribbles notes during calls. Promised callbacks fall through cracks. Critical details…

24/09/2025Azure Communication Services Blog

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